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Research papers

Illicit trade

Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...

Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
April 13, 2016
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Citation

Alvarez-Chavarria, L. (2016a, April 13). Illicit trade. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/illicit-trade


Research papers

What's a nice insight like you doing in a concept like this?

Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
Company: Ipsos MRBI
September 13, 2012
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Citation

Markowitz, Garau and Alvarez-Chavarria (2012a, September 13). What's a nice insight like you doing in a concept like this?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-s-a-nice-insight-like-you-doing-in-a-concept-like-this-